Norwegian Air honors World Cup bet following World Cup loss to England
Following England’s 2-1 extra-time victory over Norway in the 2026 FIFA World Cup quarterfinals, Norwegian Air honored a viral social media wager by temporarily replacing its Instagram profile picture with the British Airways logo.
Norwegian Air has officially fulfilled its high-profile social media wager with British Airways after England defeated Norway 2-1 in the quarterfinals of the 2026 FIFA World Cup.
Initiated on July 8, the viral challenge mandated that the airline representing the losing nation temporarily replace its official Instagram profile picture with the winning carrier’s logo for 24 hours.
Following Jude Bellingham’s decisive extra-time winner for England at Miami Stadium, the Scandinavian carrier promptly updated its branding.
Embracing the defeat with corporate sportsmanship, Norwegian congratulated its rivals online, wishing England success in their upcoming semifinal against Argentina.
The playful exchange captured global attention, drawing humorous participation from other major international airlines throughout the tournament.
