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Nike v Adidas – the World Cup brand battle

The World Cup is not just about football. It is also a giant fight between the two biggest sports brands, Nike and Adidas. Both companies always spend a lot of money to get your attention during the games. However, this year they are doing more than ever before. They have spent huge amounts of money on big ads, famous players, and special shirts. Adidas is the official partner of the cup, but Nike is fighting back by signing the biggest stars. Millions of fans will watch the matches, and both brands want these viewers to buy their boots and clothes. It is a massive battle off the pitch. Each company wants to prove it is the best. This year, the fight is bigger, louder, and more expensive than ever before.

Read More at BBC Sport

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