Chelsea confirm one-year shirt sponsorship deal with Circle Internet Group

Chelsea have signed a one-year front-of-shirt sponsorship deal with Circle Internet Group, promoting the USDC stablecoin on their men’s, women’s and academy shirts this season.

It ends a search stretching back to 2023, when their long-term deal with Three expired, since then they’d relied on short-term arrangements with Infinite Athlete and Damac.

They went longer without a shirt sponsor than any other Premier League club. The USDC branding debuts against Brighton at Stamford Bridge.

Financial terms weren’t disclosed, but the deal is said to align with Chelsea’s expected market rate of around £50m a season, a figure sponsorship analytics firm, The Sponsor, recently downgraded to £33.6m after Chelsea’s 10th-place finish last season cost them Champions League football.

It’s unclear yet whether the partnership will extend past 2026-27.